Negative SEO is a practice employed by some competitors by means of developing bad links to a website, i.e., developing lower quality backlinks, making the website’s rank lower in search engine rankings.
The best ways to prevent negative SEO is to keep up-to-date and monitor your site for any sign that seems like an attack.
How to identify and prevent negative SEO
1. Obtain e-mails weekly
Few tools like Google Webmaster Tool and Bing Webmaster Center offer options for setting up weekly email notifications about changes in a website or if a new message has been there. Having notifications will keep you updated with site and its functioning. This will help you tell instantly if there is something suspicious in your site.
2. Arrange for Alerts
Setting up of alerts would warn you against any malicious activity that has been targeted towards your website. Google Analytics Data alert is one of them. The parameters/boundaries of the alert range from sudden drop in traffic to increased bounce rate.
3. Periodically check your website
Your website like any other important things needs to be checked periodically so that it can function properly. The better way to do it is to ask for professional help. This will keep you updated with the proper functioning of the site and usability.
4. Keeping track of links
Keeping track of your inbound and outbound links is easy! there are many tools available that will provide data regarding your website’s outgoing links and back links.
5. Discover new referring domains
It is advisable to go through the referring sites in your analytics package, Sort them out and list them according to their newness. Remove any sites that are mentioned more than once. Check each of the site by visiting them. Thus go through the list and thank the link providers.
Start with these five easy steps and gradually you will begin to learn some advanced tactics about negative SEO. Best of luck!
Posted in Case Studies, How to Improve Search Engine Rankings Tagged How to Avoid Negative SEO, Negative SEO, seoRelated Posts That You Might Like Google Webmaster Tools for DummiesVideo: How Search Queries Google Webmaster Tools Can Help Your WebsiteVideo: Most Important Things You Should Pay Attention to in Google Webmaster ToolsInfographic: Bounce Rate DemystifiedBing Webmaster Tools for Dummies http://negativeseoguy.com/remove-ripoff-report-mugshot-negative-seo/ Negative SEO GuyGood post…how do you feel about negative seo against sites made by competitors to discredit someone’s business? Ex: Restaurant A is jealous of Restaurant B and starts posting fake reviews that sully Restaurant B’s reputation…how would you deal with such a situation? What if the fake reviews were so effective that they caused Restaurant B’s revenues to decrease to the point that they had to lay-off a few people?
SaidurYou can use google disavow tool. Here’s what google says:
“If you believe your site’s ranking is being harmed by low-quality links you do not control, you can ask Google not to take them into account when assessing your site. You should still make every effort to clean up unnatural links pointing to your site. Simply disavowing them isn’t enough.”
However, I think search engine should improve their algorithm in a way that this type of negative activities are thoroughly discouraged. There’s plenty of scope to improve here.
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